Philadelphia has come up with an anti-litter campaign that makes our home grown “Clean Glasgow” campaign seem a bit, ummm, rubbish.
The city’s media campaign took the idea that litter is corrosive to a community’s well-being and decided the best way to communicate that would be emotional and peer-to-peer. Cue street-poetry auditions across the city, and here’s the result.
Have a listen to this radio ad, then click through for more tv and radio slots. We think it’s brilliant.

The Unlitter Us youtube channel is here
Thanks to Greener Leith for this.